SEO Audits
Find Out What’s Holding Your Website Back
16 Years of SEO Experience
I provide detailed SEO audits that identify technical problems,
content gaps, ranking opportunities and competitive weaknesses —
then turn them into a clear, prioritised action plan.
Years of SEO
Experience
SEO Audit Services
Understand the Problem Before You Spend More on SEO
If rankings have stalled, traffic has dropped or SEO simply
isn’t producing the results you expected, the first step is
understanding why.
An SEO audit looks beyond surface-level scores and checks the
technical, content, authority and competitive factors that can
affect how your website performs in search.
The goal is not to produce the longest possible report.
It’s to identify the issues that matter, prioritise them properly
and give you a clear path forward.
What I Review
A Complete SEO Audit of Your Website
The audit looks at the main factors affecting visibility,
rankings, crawlability and organic growth.
Technical SEO
Crawling, indexing, canonicals, redirects, XML sitemaps,
robots directives, broken links, duplicate URLs, mobile
issues and other technical problems that may limit performance.
On-Page SEO
Review title tags, headings, page targeting, internal links,
content structure and whether important pages are clearly
optimised around the right search intent.
Keyword & Ranking Analysis
Identify what the website currently ranks for, where positions
have been lost and which commercially valuable searches are
being missed.
Content Gaps
Find missing service, category, location or supporting pages
that competitors are using to capture search demand you are
currently missing.
Competitor Analysis
Understand who is actually winning in Google, which pages are
driving their visibility and what they are doing better from
a content, authority and structure perspective.
Backlinks & Authority
Review your backlink profile, obvious authority gaps and how
your website compares with the sites currently outranking you.
Local SEO
Where relevant, review Google Business Profile optimisation,
local rankings, location targeting, citations and local
visibility signals.
Tracking & Measurement
Check whether Google Analytics, Search Console and important
website conversions are giving you enough information to
measure SEO performance properly.
Not Just Another SEO Report
You Don’t Need a 100-Page List of Automated Warnings
SEO tools can generate hundreds of errors, warnings and scores.
The difficult part is knowing which issues actually matter.
A missing meta description and a serious indexation problem
should not receive the same priority simply because both appear
in an automated report.
My audits focus on the issues most likely to affect rankings,
organic traffic and enquiries, then prioritise them by impact
and effort.
When to Get an SEO Audit
An SEO Audit May Be Right for You If…
Your Traffic Has Dropped
Organic traffic or rankings have declined and you need to
understand what changed.
Your SEO Has Stalled
You’ve been doing SEO for some time but performance has stopped
improving or never reached expectations.
You’re Changing SEO Providers
Get an independent view of the website before changing strategy
or engaging a new consultant or agency.
You’re Redesigning Your Website
Identify SEO risks and opportunities before making structural,
content or platform changes.
You’ve Migrated Your Website
Review redirects, indexation, URL changes and other migration
issues that may have affected search visibility.
You Want a Second Opinion
Get an independent assessment of your current SEO strategy,
website and priorities.
What You Receive
A Clear Action Plan, Not Just a List of Problems
- Summary of the major SEO issues
- Prioritised recommendations
- Technical SEO findings
- Keyword and ranking opportunities
- Content gap recommendations
- Competitor findings
- Internal linking and site structure recommendations
- Clear next steps for implementation
How It Works
My SEO Audit Process
01
Analyse
Review the website, rankings, technical setup,
content and current search performance.
02
Investigate
Look deeper into the issues, competitors and
opportunities affecting organic visibility.
03
Prioritise
Separate important SEO problems from low-impact
warnings and cosmetic issues.
04
Recommend
Provide a practical roadmap showing what should
be fixed first and what comes next.
Free Health Check vs SEO Audit
What’s the Difference?
My free SEO Health Check and a comprehensive SEO audit serve
two different purposes.
Free SEO Health Check
A high-level review designed to identify obvious issues and
opportunities and determine whether there is a strong case
for further SEO work.
Best suited to businesses considering SEO and wanting an
initial expert opinion.
Comprehensive SEO Audit
A detailed investigation into technical SEO, rankings,
content, competitors, authority and search performance.
Best suited to businesses that need a documented,
prioritised roadmap for improving organic performance.
After the Audit
What Happens Next?
You can implement the recommendations internally, pass them
to your developer or marketing team, or engage me to help
work through the priority actions.
There is no requirement to move into an ongoing SEO campaign
after the audit.
The audit is designed to give you enough clarity to make an
informed decision about what needs to happen next.
SEO Experience
Building Websites
You Work With Me
Why Work With Me?
SEO Audits Based on Experience, Not Just Software
I’ve worked in SEO since 2010 and web development since 1997.
That combination helps me assess technical problems, content,
search intent and website structure together rather than
looking at each area in isolation.
I carry out the audit directly rather than handing it to
a junior team member or relying on an automated export.
SEO Audit FAQs
Your Questions Answered
How much does an SEO audit cost?
The cost depends on the size and complexity of the website
and the depth of analysis required. A small service website
will generally require less investigation than a large
ecommerce or multi-location website.
How long does an SEO audit take?
The timeframe depends on the size of the website and the
issues being investigated. I can provide an expected
timeframe once I understand the site and scope.
Do you need access to Google Analytics and Search Console?
Access is extremely useful because it allows me to review
real search visibility, traffic and historical performance
rather than relying only on third-party SEO tools.
Can you audit work completed by another SEO company?
Yes. An independent SEO audit can be useful when you want
a second opinion on an existing campaign or want to understand
whether the current strategy is addressing the right priorities.
Can you audit a website before a redesign or migration?
Yes. In many cases this is the best time to carry out an audit
because important rankings, URLs, internal links and content
can be considered before changes are made.
Can an SEO audit explain a traffic or ranking drop?
Often, yes. The audit can investigate technical changes,
indexation problems, content changes, competitor movement,
site migrations and other factors that may have contributed
to a decline.
Do you implement the recommendations?
Yes, if required. You can implement the recommendations
yourself, pass them to your internal team or developer,
or engage me to help complete the priority work.
Get Clarity on Your SEO
Find Out What Your Website Actually Needs
If your rankings have stalled, traffic has fallen or you’re unsure
what should be fixed next, an SEO audit can give you a clear
path forward.