Local SEO Brisbane
Local SEO for Brisbane Businesses
16 Years of SEO Experience
I help Brisbane businesses improve their visibility in Google Search
and Google Maps, generating more enquiries from people actively
searching for their services.
Years of SEO
Experience
Real SEO Results
SEO That Produces Measurable Growth
Rankings matter, but the real goal is more relevant traffic,
enquiries and customers.
86%
Increase in Organic Traffic
A local business grew from an average of 288 organic visits
to 536 through focused local SEO.
7×
More Organic Traffic
A Brisbane business went from minimal organic traffic to
number-one rankings and seven times the website traffic.
4×
Search Traffic Growth
Another campaign grew from almost no search visibility to
a consistent stream of targeted organic traffic and leads.
Local SEO Services
Local SEO Without the Agency Runaround
Local SEO helps your business appear when customers search
Google for services in their area. That includes traditional
Google search results, Google Maps and the local search results.
I’ve worked in SEO since 2010 and manage campaigns directly.
There are no junior account managers or outsourced SEO teams
between you and the person actually doing the work.
Every campaign starts by understanding where your business
currently ranks, what your competitors are doing and where
the best opportunities are for growth.
What I work on
- Google Business Profile optimisation
- Local keyword research
- Website and on-page SEO
- Technical SEO
- Local content and location pages
- Citations and local link building
- Competitor analysis
- Tracking and reporting
What’s Included
The Key Elements of Local SEO
A successful local SEO campaign combines your website,
Google Business Profile and off-site authority signals.
Local SEO Audit
I review your current rankings, website structure, content,
technical SEO, Google Business Profile and competitors to
identify what’s holding your visibility back.
Google Business Profile
I review your categories, services, business information,
content, reviews and other signals that affect visibility
in Google’s local search results.
Local Keyword Research
I identify how people actually search for your services,
including service-and-location searches, broader commercial
terms and relevant long-tail opportunities.
On-Page SEO
I optimise page titles, headings, page content, internal
links and other on-site signals so Google can clearly
understand your services and locations.
Local Content
Where required, I develop or optimise service pages,
location pages, FAQs and supporting content around the
searches your prospective customers are making.
Local Authority
I review citations, directories, backlinks and local
opportunities that can strengthen your website’s authority
and reinforce your relevance to the areas you serve.
How I Work
A Clear Local SEO Process
01
Find the Gaps
I analyse your website, rankings, Google Business Profile
and the businesses currently outranking you.
02
Fix What Matters
I prioritise the technical, content and on-page improvements
most likely to improve your local visibility.
03
Build Authority
I strengthen your content, local signals, internal links,
citations and backlink profile over time.
04
Measure Growth
Rankings, organic traffic and enquiries are monitored so
we can see what’s working and where the next opportunity lies.
Local SEO Result
86%
More Traffic From Google
Client Feedback
What My Clients Say
“Within as little as four months, Will had my business ranking first for so many frequently searched terms and my enquiries surged. He is a great communicator, presents results in an easy-to-understand report, and I wouldn’t use anyone else.”
Kate Novello · Feather & Lace
Local Search Visibility
Be Visible When Local Customers Are Looking
Local SEO connects your website, Google Business Profile
and location strategy so that your business can appear when
people search for the services you offer.
Google Search
Improve the visibility of your service pages for
commercial searches made by customers in your target area.
Google Maps
Strengthen your Google Business Profile and the supporting
signals that influence visibility in local and map results.
Location Targeting
Target suburbs, cities and service areas where there is
genuine search demand rather than creating dozens of
near-identical location pages.
Your Google Business Profile Matters
For many local businesses, Google Maps is just as important
as the traditional organic search results.
I optimise your Google Business Profile alongside your
website rather than treating them as separate marketing channels.
Optimisation can include
- Primary and secondary categories
- Services and business information
- Business descriptions
- Photos and profile content
- Review strategy
- Consistent business details
- Website and profile alignment
SEO Experience
Building Websites
You Work With Me
Why Work With Me?
You Work Directly With the Person Doing Your SEO
I’ve worked in SEO since 2010 and web development since 1997.
That means I look at SEO as more than keywords or content.
I consider the website, technical setup, competition,
user experience and the commercial value of the traffic.
I don’t outsource campaigns or hand your account to a junior
account manager. You work directly with me throughout the
campaign.
My approach is straightforward: work out what’s stopping
your business from performing better in Google, prioritise
the opportunities and focus the available budget where it
can make the biggest difference.
Local SEO FAQs
Your Questions Answered
What is local SEO?
Local SEO is the process of improving a business’s visibility
for searches connected to a particular geographic area.
It can include website optimisation, Google Business Profile
optimisation, local content, citations, links and reviews.
How long does local SEO take?
The timeframe depends on your starting point, competition,
website authority and the locations and keywords being targeted.
Smaller local businesses can sometimes begin seeing positive
movement within a few months, while highly competitive markets
generally require longer-term work.
Do I need a Google Business Profile?
For businesses eligible for a Google Business Profile, it is
an important part of local search visibility and particularly
important for appearing in Google Maps and local results.
Can you target more than one suburb or city?
Yes. Depending on the business and search demand, this may
involve a combination of your main service pages,
location-specific pages and supporting content.
I determine the structure through keyword and competitor
research rather than creating location pages unnecessarily.
How much does local SEO cost?
The cost depends on the size of the website, competition,
current SEO performance and the amount of work required.
I assess the website and competitive market first so I can
recommend an appropriate scope of work.
What do you report on?
I track meaningful SEO performance including keyword rankings,
organic search traffic, Google Search Console visibility and
relevant enquiries or conversions where tracking is available.
Do you outsource your SEO work?
No. You work directly with me. I research, plan and manage
the SEO strategy rather than passing the campaign to a junior
account manager or offshore SEO team.
Want More Local Customers Finding You on Google?
I’ll take a look at your website, current visibility and local
competition and identify where the best SEO opportunities are.
Free SEO Health Check
Tell Me About Your Business
Send through your website details and I’ll take a look at
your current SEO visibility and where there may be
opportunities to improve.
Prefer to talk?
Feel free to call me on 0419 943 234 or email me at will@willmullins.com.au