AI SEO & AI Search Optimisation
Get Your Business Found in AI Search
AI SEO, GEO, AEO & LLM Optimisation
I help businesses improve their visibility across ChatGPT,
Google AI search experiences, Perplexity, Copilot and other
AI-powered platforms where people are increasingly researching
products, services and businesses.
Years of SEO
Experience
AI Search Visibility
Search Is No Longer Just Ten Blue Links
People are increasingly using AI-powered search and answer
platforms to research businesses, compare services, understand
products and decide who to contact.
Instead of searching Google, opening several websites and
comparing them manually, someone can now ask an AI platform
a detailed question and receive a direct answer containing
recommendations, sources and businesses to investigate.
The commercial question is simple:
when someone asks an AI platform about the services
you provide, does your business have a chance of appearing?
Where People Are Searching
Be Visible Across AI Search Platforms
AI search visibility isn’t limited to one platform.
The goal is to strengthen the signals that help different
search and AI systems understand your business and expertise.
01
ChatGPT
Improve the clarity, authority and discoverability of your
website and brand so your business is easier to understand
when people research your market through ChatGPT.
02
Google AI Search
Strengthen the SEO, content and authority signals that can
help your website appear across Google’s evolving
AI-powered search experiences.
03
Perplexity
Make your content easier to discover, understand and use
as a relevant source when users research questions through
AI-powered answer engines.
04
Microsoft Copilot
Improve the underlying search visibility and authority
signals that support discoverability across Microsoft’s
AI-assisted search ecosystem.
What’s It Called?
AI SEO, GEO, AEO and LLM Optimisation
The terminology is still evolving. Different agencies,
platforms and marketers use different names for the process
of improving visibility in AI-powered search.
AI SEO
The broadest and clearest term for optimising a business
for visibility across AI-powered search platforms while
maintaining strong traditional SEO foundations.
GEO
Generative Engine Optimisation generally refers to improving
the likelihood that a brand, website or source is understood
and referenced by generative AI systems.
AEO
Answer Engine Optimisation focuses on making information
clear, structured and useful enough for search and AI systems
to extract and present as answers.
LLM Optimisation
LLM optimisation focuses on helping large language models
better understand your business, services, expertise,
relationships and subject matter.
What’s Included
What Does AI SEO Actually Involve?
There isn’t a single switch that makes a business appear in AI.
Visibility comes from strengthening a combination of technical,
content, authority and brand signals.
Entity & Brand Clarity
Make it easier for search engines and AI systems to understand
who your business is, what you do, where you operate and
the topics you have genuine expertise in.
Content Structure
Structure pages so important information, explanations,
comparisons and answers are clear to both users and machines.
Topical Authority
Build useful supporting content around the questions,
problems and decisions your customers research before
choosing a provider.
Technical SEO
Ensure important content can be crawled, indexed and
understood properly, with a clear site structure and
strong internal linking.
Authority & Citations
Strengthen independent signals that help establish the
credibility of your business, including relevant mentions,
links and trusted third-party sources.
Structured Information
Improve the consistency and clarity of important information
about your organisation, services, people and expertise
across your website.
AI SEO vs Traditional SEO
AI SEO Doesn’t Replace SEO
AI search may look different from a traditional Google
results page, but many of the fundamentals are familiar.
A technically sound website, useful content, clear subject
expertise, strong authority signals and consistent information
still matter.
The difference is that we’re now thinking beyond whether
a page ranks at position one. We also need to consider
whether search and AI systems can understand the business
well enough to use, reference or recommend its information.
A New Search Landscape
16
Years of SEO. A New Way People Search.
How I Approach AI SEO
Building Visibility Across Search and AI
01
Understand
Review how your business currently appears across traditional
search, your website and relevant AI search experiences.
02
Strengthen
Improve the technical, content and entity signals that help
search systems understand your business.
03
Build Authority
Develop the content, mentions and external signals that
reinforce expertise and credibility.
04
Monitor
Track search visibility and continually assess how the
AI search landscape is evolving.
SEO Experience
Building Websites
You Work With Me
Why Work With Me?
AI Search Is New. Search Optimisation Isn’t.
I’ve worked in SEO since 2010 and web development since 1997.
That experience matters because AI search optimisation isn’t
a completely separate discipline from SEO.
It requires understanding how websites are crawled,
how information is structured, how authority is established
and how people actually search for products and services.
I work directly with clients rather than passing campaigns
to junior account managers or outsourced teams.
AI SEO FAQs
Your Questions Answered
What is AI SEO?
AI SEO is the process of improving the signals that help AI-powered search platforms understand, discover and potentially reference your business and content. It builds on traditional SEO while considering how people now search through AI-generated answers and recommendations.
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation, commonly shortened to GEO, is a term used for optimising content and brand authority for visibility within generative AI search and answer systems. It overlaps significantly with what is increasingly called AI SEO.
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation focuses on creating and structuring information so search engines and AI systems can understand and extract useful answers to users’ questions.
What is LLM optimisation?
LLM optimisation refers to improving the signals that help large language models understand your organisation, expertise and relationship to particular products, services or topics.
Can you guarantee my business will appear in ChatGPT?
No. AI platforms determine their own answers and sources, and no legitimate consultant can guarantee that a business will be included in a particular AI-generated response. The goal is to improve the quality, clarity and authority of the signals those systems can use.
Does AI SEO replace traditional SEO?
No. Strong traditional SEO remains an important foundation.Technical accessibility, useful content, site structure, authority and brand credibility all contribute to how easily a business can be discovered and understood online.
Which AI platforms can you optimise for?
The strategy is designed around improving overall AI search visibility rather than relying on one platform. This includes search experiences such as ChatGPT, Google’s AI-powered search, Perplexity and Microsoft Copilot.
How do you measure AI SEO?
AI search measurement is still developing. Depending on the website and available tools, measurement can include traditional organic search performance, referral traffic from AI platforms, brand visibility, citations and repeated testing of relevant AI search prompts.
Is Your Business Visible Where People Are Searching Next?
I can review your website, existing SEO and online authority
to identify opportunities to improve your visibility across
traditional search and AI-powered search platforms.