SEO Services Built Around Your Business
I provide hands-on SEO services for businesses that want stronger
Google visibility, more relevant traffic and more enquiries.
Every campaign is managed directly by me.
How I Can Help
SEO Without the Agency Runaround
I’ve worked in SEO since 2010 and web development since 1997.
I work directly with businesses to identify what’s limiting
their visibility in Google and where the biggest opportunities
for growth are.
Some businesses need stronger local visibility. Others have
technical problems, weak ecommerce architecture, content gaps
or an emerging need to improve visibility in AI search.
The service should fit the problem, rather than forcing every
business into the same SEO package.
SEO Services
Choose the Right SEO Service
From local search and technical SEO through to ecommerce
and AI visibility, each service focuses on a different part
of organic search performance.
Local SEO
Improve your visibility in Google Search and Google Maps
and reach more customers searching for services in your area.
Technical SEO
Identify and fix crawling, indexing, site structure,
canonicalisation, performance and other technical issues
that can prevent a website performing properly in search.
Ecommerce SEO
Improve the organic visibility of ecommerce category,
collection and product pages while strengthening site
architecture and commercial search performance.
AI SEO
Improve how your business is understood and surfaced across
Google AI Overviews, ChatGPT, Perplexity and other AI-powered
search experiences.
SEO Audits
Get a detailed assessment of your website, rankings,
technical health, content, competitors and opportunities
before deciding what needs to be done next.
SEO Content Strategy
Identify the service pages, landing pages, articles and
supporting content your website needs to compete for the
searches that matter to your business.
Search Is Changing
SEO Now Goes Beyond Traditional Google Results
Search behaviour is changing as Google AI Overviews,
ChatGPT, Copilot, Perplexity and other AI platforms become
part of how people research businesses, products and services.
Traditional SEO remains the foundation, but businesses also
need content and authority signals that help search engines
and AI systems understand who they are, what they offer and
why they should be referenced.
Industry SEO
SEO Strategies Built Around Your Market
The fundamentals of SEO are consistent, but competition,
search behaviour and the pages needed to rank vary significantly
between industries.
SEO for Dentists
Local SEO strategies for dental practices looking to increase
visibility for treatments, services and local patient searches.
SEO for Financial Advisers
SEO strategies for financial advice businesses competing
for high-value services where expertise, trust and authority
are particularly important.
SEO for Professional Services
Organic search strategies for lawyers, accountants,
consultants and other professional service businesses.
SEO for Trades
Local search strategies for service-area businesses
competing for high-intent searches across suburbs,
cities and surrounding regions.
SEO for Recruitment
SEO for recruitment agencies looking to increase visibility
across specialist services, industries, roles and locations.
SEO for Industrial Businesses
B2B SEO strategies for manufacturers, suppliers and industrial
businesses targeting specialised, commercially valuable searches.
My Approach
Start With the Problem, Not a Package
01
Understand
I look at your website, market, competitors and current
search performance.
02
Prioritise
I identify the SEO work most likely to make a meaningful
difference to visibility and enquiries.
03
Implement
Technical, content, on-page and authority work is completed
in a logical order.
04
Measure
Rankings, traffic and conversions are monitored so the
strategy continues to evolve.
SEO Experience
Building Websites
You Work With Me
Why Work With Me?
Your SEO Isn’t Handed Off to Someone Else
I work directly with every client. There are no junior
account managers or outsourced SEO teams between you and
the person planning and carrying out the work.
My background in both SEO and web development also means
I can look at search performance in the context of the
website itself rather than treating SEO as a separate
marketing checklist.
I’ll Help You Work Out What Your Website Actually Needs
I’ll review your current visibility, website and competition
and identify where the strongest opportunities are.
Get Started
Tell Me About Your Business
Send through your website details and I’ll take a look
at where SEO may be able to help.
Prefer to talk?
Feel free to call me on 0419 943 234 or email me at will@willmullins.com.au