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Will Mullins SEO Consultant Brisbane

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SEO Results

SEO Results

Real SEO Results From Real Businesses

A selection of organic search results across local businesses,
ecommerce, healthcare, professional services, recruitment,
industrial and international campaigns.

Client names and some keywords have been concealed where required
to protect client privacy.


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Results at a Glance

SEO That Produces Measurable Growth

75%

Organic Growth

Year-on-year organic session growth for an Australian
industrial business.

7×

Search Traffic Growth

A Brisbane business grew from minimal organic visibility
to seven times the search traffic.

15×

Ecommerce Click Growth

Organic search clicks increased from around 10 per day
to approximately 150 per day.

Featured Case Studies

A Closer Look at SEO Growth

These campaigns show how different SEO strategies can improve
visibility, qualified traffic and commercial performance.


Organic keyword growth


Organic search traffic growth

Industrial SEO

75%

Organic Growth for an Australian Industrial Company

I began working with this Australian industrial company
in 2024. The business operates in high-value markets where
relevant search visibility can put the company in front of
buyers already deep into the research process.

The strategy combined technical SEO, on-page optimisation,
content development and authority building.

  • 75% increase in organic sessions year on year
  • Strong growth in page-one keyword visibility
  • More relevant traffic from high-value buyers

Campaign update · September 2025


International SEO search growth

International SEO

+60%

International Search Growth for a Global Engineering Business

In mid-2024, I began working with a global engineering
solutions company whose website was underperforming in
important international markets.

The campaign incorporated international targeting,
technical SEO, content development, authority building
and AI search optimisation.

  • Clicks increased from 4.55K to 6.55K in six months
  • Impressions increased from 222K to 357K
  • Improved visibility across multiple international markets

Campaign update · August 2025


Recruitment SEO growth

Recruitment SEO

30+

From Almost No Search Traffic to 30+ Clicks a Day

I began working with this specialist recruitment agency
in April 2024 with the aim of generating qualified candidate
and client enquiries through organic search.

The strategy included service and industry pages,
technical SEO, authority building and AI search optimisation.

  • Clicks increased from near zero to more than 30 per day
  • Impressions increased from under 200 to more than 1,500 per day
  • Organic search became a consistent source of inbound leads


Ecommerce SEO growth

Ecommerce SEO

15×

Exceptional Growth for a High-Ticket Ecommerce Store

I began working on this ecommerce campaign in April 2020,
focusing on high-intent organic traffic and improving
visibility for important collection pages.

  • Clicks increased from around 10 to 150 per day
  • Impressions increased from roughly 100 to 5,500 per day
  • Collection-page optimisation targeted buyer-intent searches


Brisbane medical specialist SEO traffic growth

Medical SEO

2×

Doubling Organic Traffic for a Brisbane Medical Specialist

This specialist medical website had experienced years
of relatively stagnant organic traffic.

After targeted SEO work began in January 2022,
the website moved into a sustained period of growth
and ultimately doubled its organic search traffic.

The increase was especially valuable because the website
targeted highly specific, high-value medical procedures.


Legal SEO traffic growth

Legal SEO

#1

Fast Rankings for a Brisbane Legal Business

This Brisbane legal business wanted to break through
an early plateau and compete for important searches
in its niche.

The campaign focused on topical content authority,
location-specific pages and strengthening expertise
and trust signals.

The website began achieving page-one rankings for
multiple priority keywords and experienced steady
organic traffic growth.


SEO website migration recovery

SEO Recovery

Recovering Traffic After a Website Rebuild

A new website launch caused a substantial loss of organic
visibility because important SEO elements were not carried
across correctly.

I audited the new website, corrected changed URLs and
redirects, repaired internal linking, restored valuable
content and re-optimised priority pages.

Organic traffic recovered, surpassed its previous peak
and continued to grow.

More SEO Growth Examples

More Results Across Different Industries

SEO growth can look different depending on the starting point,
market and type of business.


Brisbane GP SEO traffic growth

8× Traffic Growth for a Brisbane GP

Organic traffic grew from around 100 visits per month
to approximately 800 per month through continued SEO work.


86 percent organic traffic increase

86% Increase in Local Organic Traffic

This local business grew from an average of 288 organic
visits to 536 through focused local SEO.


Medical practice SEO growth

28% Growth for a Brisbane Medical Practice

A competitive local medical practice achieved steady
organic search growth.


Finance SEO traffic growth

58.5% Growth for a National Finance Business

Organic visits increased from 11,906 to 18,872,
supported by national and location-based SEO.


57 percent annual organic traffic growth

57% Annual Increase in Organic Traffic

Organic traffic increased from approximately 1,400 visits
per day to around 2,200.


SEO traffic growth

2× Traffic From Google

This business doubled the traffic and leads it generated
from Google after investing in SEO.


Brisbane doctor SEO growth

More Demand Than the Business Could Handle

A Brisbane medical client became so busy from increased
demand that the SEO engagement eventually ended.


New business SEO growth

SEO Growth for a New Business

Early rankings helped a newly launched business build
search visibility and generate an initial flow of customers.


SEO ROI growth

66% Increase in Organic Search Traffic

A high-value business achieved substantial organic growth,
making each additional customer particularly valuable.


Seven times organic search traffic growth

7× Search Traffic Growth

A Brisbane business went from minimal organic growth
to number-one rankings and seven times the traffic.


Local GP SEO

Local SEO for a Brisbane GP Practice

Local SEO helped this new GP practice become more visible
to patients searching nearby.


Four times organic traffic growth

4× Search Traffic Growth

A business went from practically no search traffic
to a steady flow of leads after a four-fold increase.


Brisbane medical specialist SEO

SEO for a Brisbane Medical Specialist

A specialist website built steady visibility in a difficult
surgical market and reached around 200 targeted visits.

Keyword Ranking Improvements

Examples of Individual Keyword Growth

Overall traffic comes from hundreds or thousands of searches,
but individual high-value keywords can show how visibility
improves during a campaign.

#10 → Top 3


Keyword ranking improved from position 10 to top 3

This competitive keyword moved from the bottom of page one
to consistent top-three positions, generating around
15 times more traffic than before the campaign.

#20 → #1


Keyword ranking improved from position 20 to number one

A highly searched commercial keyword moved from page two
to consistent number-one rankings.

#9 → #1


Keyword ranking improved from position nine to number one

Moving from the bottom of page one to number one created
a substantial improvement in visibility.

Rapid Page-One Growth


Rapid SEO keyword ranking growth

Strong early movement for a primary keyword during
a three-month campaign for a new business.

#7 → #1


Keyword ranking improved from position seven to number one

Steady progression moved this important keyword from
position seven into consistent number-one rankings.

#12+ → Near #1


Primary keyword ranking growth

A primary commercial keyword moved from outside page one
towards consistent number-one visibility.

#39 → Page 1


Keyword ranking improved from position 39 to page one

This large keyword started at position 39 and moved
rapidly into competitive page-one territory.

#10 → #2


Keyword ranking improved from position ten to position two

An important high-volume keyword improved from position
ten to position two.

Grow Your Organic Visibility

Want SEO Results Like These for Your Business?

I’ll review your website, current rankings and competitors
and identify where the strongest organic growth opportunities are.


Get Your Free SEO Health Check

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