Below you will find a collection of Google ranking results from a variety of businesses that I’ve worked with.
These results are shown as either ranking reports, keyword changes over time or traffic graphs. You can click on the images below to enlarge them.
*Note: To respect the privacy of my clients, certain details including names and specific keywords have been concealed.
**Note: The traffic graphs below are for search engine traffic only, and do not account for all other types of traffic to a website including direct, referral and social media.
September 2025 – Organic Growth for an Australian Industrial Company
In 2024, I began working with with an Australian industrial company operating in high-value markets. For businesses of this nature, organic visibility for relevant keywords is especially valuable, as prospective clients are often engaged in detailed research and nearing purchase decisions. Despite a strong service offering, the company’s website was not adequately optimised to capture this intent.
Through the implementation of a comprehensive SEO strategy encompassing technical enhancements, on-page optimisation, content development, and authority building, the business achieved substantial improvements in search visibility and organic performance, resulting in a steady increase in qualified enquiries and sales opportunities.
Results at a Glance
- Organic Sessions: Increased 75% year-on-year
- Keyword Rankings: Significant rise in keywords ranking in positions 1–10 (page 1 of Google), driven by publishing well-optimised content.
- High-Value Traffic: Growth in relevant visits from buyers actively searching for high-ticket items.
As a result, the company is now consistently attracting highly qualified organic visitors who are actively progressing through the purchasing cycle. For a business operating in high-value markets, this uplift in targeted visibility has translated into a measurable increase in quality enquiries and positioned the company for sustained revenue growth.
August 2025 – International SEO Case Study
In mid 2024, I partnered with a global engineering solutions company whose website was underperforming in major international markets. Despite having strong services and global clients, their site wasn’t optimised for search engines across different countries and languages, limiting their ability to capture leads worldwide.
By implementing best-practice international SEO strategies, including technical, on-page, content, off-site, and AI optimisation, the business is now highly visible in search results across multiple regions, helping them connect with global decision-makers and grow enquiries and revenue.
Results at a Glance:
- Clicks: Increased from 4.55K to 6.55K in 6 months (+44%)
- Impressions: Increased from 222K to 357K in 6 months (+60%)
Key SEO Strategies:
- International Optimisation: – Structured the site for global SEO performance, including hreflang tags, multilingual optimisation, and market-specific targeting.
- On-Page & Technical SEO: – Enhanced site architecture, mobile usability, speed, and structured data for stronger performance across search engines worldwide.
- Content Development: Created and refined content tailored to industry buyers and global markets, ensuring relevance across languages and regions.
- Off-Site Authority Building: Strategic link-building to build credibility and authority in competitive international markets.
- AI Search Optimisation: Structured content and data to ensure visibility in AI-driven search engines and large language models.
August 2025 – Transformative SEO Growth for Recruitment Business
In April 2024, I began working with a specialist recruitment agency with the goal of driving qualified candidate and client enquiries through organic search.
By implementing a combination of on-page, technical, off-site SEO and AI LLM optimisation techniques, the business is now found in both Google search results and emerging AI search platforms. This strategic approach has helped transform the company into a thriving recruitment brand with consistent inbound leads.
Results at a Glance:
- Clicks: Steadily grown from near zero to over 30 per day.
- Impressions: Increased from under 200 to over 1,500 per day.
Key SEO Strategies:
- High-Intent Keyword Targeting: Optimised service and industry niche pages to rank for searches directly related to the agency’s specialist recruitment sectors.
- Technical & On-Site Optimisation: Enhanced site speed, mobile usability, structured data, and internal linking to maximise Google visibility.
- Off-Site Authority Building: Targeted link-building to increase domain authority and credibility in the recruitment market.
- AI Search Optimisation: Structured content and data to ensure visibility in AI-driven search tools and large language models.
Exceptional Growth for E-Commerce Site
In April 2020, I began working on a high-ticket e-commerce site, focusing on driving targeted, buyer-intent search traffic through Google.
The goal was to maximise visibility for their collection (category) pages while building their domain authority to compete in a competitive market.
Results at a Glance:
- Clicks: Increased from 10 to 150 per day.
- Impressions: From 100 to 5500 per day.
Key SEO Strategies:
- Collection Page Optimisation: Every collection/category page was meticulously optimised for high-intent keywords to attract serious buyers.
- Domain Authority Growth: Strategic link-building campaigns and on-site SEO improvements boosted the site’s credibility in Google.
Doubling Traffic for a Brisbane-Based Medical Specialist (June 2023)
This graph illustrates the impact of SEO on a Brisbane-based Doctor’s website specialising in high-ticket medical procedures.
Prior to implementing SEO strategies, the site experienced four years of stable but stagnant traffic, as shown by the steady line on the graph.
The Breakthrough:
In Jan 2022, after applying targeted SEO strategies, the website started on the journey of a two-fold surge in organic traffic.
The improved visibility in search results not only boosted overall traffic but also brought in highly qualified leads – motivated patients actively searching for a specific medical procedure.
Why This Matters:
For a business dealing in high-value medical services, every additional visitor represents a significant revenue opportunity.
The numbers show how focused and strategic SEO can be a game-changer for businesses in competitive industries.
Fast Rankings for a Brisbane Legal Business (June 2023)
This graph highlights the remarkable growth of a Brisbane-based legal business that sought to break through a plateau in organic search performance early in their business life.
They wanted to rank higher for competitive keywords in their niche, and the results speak for themselves.
Key SEO Strategies:
- Topical Content Authority: By creating highly relevant and informative content, I established the business as a trusted source in their legal niche.
- Location-Specific Pages: Optimised pages targeting specific Brisbane suburbs helped the site appear in local searches, connecting them with their target audience.
- E.A.T. Compliance: Focused efforts on satisfying Google’s Expertise, Authority, and Trust (E.A.T.) algorithm to enhance credibility and rankings.
The Results:
The business quickly began ranking on page one for many of its primary keywords.
As shown in the graph, this has driven a steady increase in organic traffic, providing a significant boost to their visibility and revenue.
This inbound traffic has been instrumental in fuelling their growth during the early stages of their journey.
SEO Recovery Success: New Website Disaster – (June 2023)
When this company launched their new website, they encountered a common but critical issue: a failure to preserve essential SEO elements during the migration.
The result?
A drastic drop in organic traffic, as clearly shown in the above graph. Unfortunately, this scenario is all too common in website rebuilds without SEO considerations.
The Challenge:
The new website launch inadvertently wiped out the site’s established organic search presence. The task was to restore the lost traffic.
The Solution:
- SEO Audit: Conducted a comprehensive review to identify and resolve gaps created during the site migration.
- Fixed Changed URLs: I identified key URLs that had been altered during the rebuild and implemented proper redirects to preserve link equity and ensure users could still find the pages they needed.
- Improved Internal Linking: I reviewed and corrected the internal linking structure to help users and search engines better navigate the site, ensuring link equity flowed to important pages.
- Restored Valuable Content Pages: Several popular pages, which were key drivers of traffic, had been removed in the rebuild. I ensured these were brought back, optimised, and properly indexed by Google.
- On-Page Optimisation: Revamped key pages to align with Google’s best practices.
- Ongoing Monitoring: Ensured steady growth by adapting strategies based on performance data.
The Results:
As seen in the graph, the site’s organic traffic not only recovered but has surpassed its previous peak and continues to climb.
This case highlights the importance of integrating SEO into every step of a website redesign and demonstrates how strategic efforts can deliver lasting results.
Brisbane GP
A good example of compounding traffic growth from continued SEO work. Starting with around 100 visits a month in July 2019, the site now gets around 800 visits per month as of January 2023.
86% increase in traffic from Google with Local Business SEO
This local business nearly doubled its traffic from local search engine optimisation (From an average of 288 organic visits in November to 536 in February).
From Good to Great – Medical Practice SEO in Brisbane
This local Brisbane business was a referral from a previous client. They had decent traffic to the site but knew there was more potential. It’s a tough market they’re in but the growth steadily came. Through 2019, they had consistent double digit monthly growth from Google and ended up with a 28% increase in organic traffic Vs 2018.
58.5 % Google Traffic Growth – Year on Year – National Finance Company
Great increase in traffic from Google (18,872 vs 11,906) for this group of Financial Advisers who have locations all around Australia. Although the site is nationally focused, getting their local SEO right for all their location landing pages played a big part in their growth.
57% Annual Increase in Organic Traffic
From an average of 1400 organic visits a day to 2200 per day representing a 57% increase in visits from Google in just under 12 months.
2x Traffic from Google
This business engaged me in December of 2018 and has since doubled the amount of leads they get from Google. Well worth the investment and traffic has remained high.
Too Much Growth!
This Brisbane Dr fired me because she got too busy! Sorry about that 🙂.
New Business SEO
A new business here and a new website. I got some good early rankings which gave this local business a big head start they needed.
Huge Return on investment
Here’s an existing business here who finally decided to invest in SEO. The result was a 66% increase in organic search traffic over the year with each converted customer purchasing a big ticket item. Great ROI for this business.
SEO For this Local Brisbane Business
As you can see in the early part of the graph, the site was experiencing no natural growth in Google. With focused efforts, I was able to achieve #1 rankings here for this local Brisbane business and a 7x increase in traffic to their website.
SEO For this Local Brisbane GP
This new GP practice in Brisbane targets their local area. Using various local SEO methods, I’ve been able to help locals find this practice when looking for a GP.
Search Engine Growth
From getting practically no search engine traffic to a steady flow of leads thanks to this 4 fold increase in visitors.
Brisbane Medical Specialist SEO
I started on this project from the beginning in this tough surgical market. It’s been a hard slog but the growth has been steady and worth the effort. The site now gets around 200 visits from highly targeted surgical search terms.
Keyword Improvements
While the above graphs show overall traffic growth, it’s good to track individual keywords (search terms people type into Google) to assess where the traffic is coming from. Although the bulk of traffic comes from 100s if not 1000s of different keywords, these graphs below are tracking high volume search terms.
Keyword 1
This graph shows a competitive keyword that our client was ranking for at #10 at the beginning of this campaign (bottom of first page). From July to December, you can see the gradual increase to a solid top 3 and 2 position and well on the way to #1. This keyword is now getting the client 15 times more traffic than before I began working on the site.
Keyword 2
Starting off here at #20 (bottom of Google page 2) for this highly searched keyword. After a good start, it’s been a bumpy ride but I started getting some consistent #1 rankings and it looks like it will stay this way. Going from this far back to #1 has given this client a huge boost to their lead generation. Organic Google search results give a far better ROI for their marketing spend – no paid advertising.
Keyword 3
Not starting from that far back here but the difference between ranking #9 and #1 can be massive especially for a high volume term like this. This keyword is ‘bouncing’ a bit but we’re consistently ranking more often at #1. The client is more than happy and so am I.
Keyword 4
Good improvements here for a 3 month campaign of this primary keyword. This was/is a new business so the client was looking for some quick wins as marketing dollars can be tight during the start up phase. Needless to say, their business is over that early hurdle with a steady stream of customers thanks to them ‘popping up’ in Google for plenty of search terms. Great result.
Keyword 5
Good natural progression of this term to a consistent number 1. This is the result of hand crafted manual SEO that Google wants. The more you promote your site online, the more Google will reward you. Started at #7 here and now a consistent #1.
Keyword 6
This is the primary keyword for this client. Started back at #12 and beyond before the campaign started. Now heading towards a consistent #1. The client is barely keeping up with the work and putting on more staff to keep up. A good problem to have!
Keyword 7
Starting well back here in Google oblivion at #39 for this big keyword. It shot up really quickly which can be a bit of a worry and it certainly bounced around a bit before settling down. Glad that it came up quickly as this is a 3 month SEO campaign.
Keyword 8
From #10 to #2 here and worth every penny. This ranking is the number one keyword for this market. Should be able to slot into #1 at this rate and hold it.