How long does it take to see results?
This depends on a few variable including competition, where your site is in its life cycle (new vs established), and geographical targeting (local, national or international). As a general rule of thumb, small local businesses should see good results in search engines within 3 to 6 months. Larger more competitve industries up to 12 months or more. All campaigns and sites are different and there may be additional circumstances that can affect these time frames (e.g. previous Google penalties etc.)
What kind of businesses do you work with and in what capacity?
I work with a wide range of businesses, from small local companies to larger organisations, across various industries.
These include hospitality, healthcare, legal, trades education, recruitment, and many more.
In terms of capacity, here’s how I work:
- Direct: I work hands-on with businesses, running their SEO campaigns from start to finish. That means I handle the research, strategy, and execution, while keeping you updated with clear reporting and results. My job is to make sure your website consistently brings in more traffic, leads, and customers.
- Consulting: I advise companies on SEO strategies, providing guidance to their team on what to do and how to implement effective practices.
- Agency Partner: I am contracted by marketing companies and digital agencies as their SEO provider, delivering comprehensive SEO services for their clients.
I work on projects of different durations, including 6-month, 12-month, and ongoing engagements, as well as monthly or ad hoc projects, providing flexibility to match the goals and timelines of each business.
Do you offer guarantees?
I’m confident that I’ll increase your Google search rankings and traffic.
I don’t guarantee a specific ranking position in Google or traffic target numbers.
I have an extremely high client retention rate which is testament to the results that I achieve. Sometimes, clients leave because they get too busy! At the end of the day, I put in the work and nothing makes me happier than seeing you get results.
Is there a minimum term contract?
No. However, I do recommend a minimum of 3 months for small businesses and 6 months or 12 months for larger companies.
But you’re free to stop my services at any time. But remember, a good SEO strategy is to put in the work over the long term. My most successful clients have been investing in search for many years and the SEO results are worth the effort.
Why should you work with me?
I’m obsessed by SEO – that’s my passion and enjoyment – weird? Yes. I’ve been specialising in SEO since 2010. I’ve made all the mistakes you can make so I know what to do, what not do to, and importantly what to prioritise. I firmly believe that you need to specialise in a profession to do well. And you need to have experience. From what I see, there are a lot of people getting paid to do SEO who don’t have the skills or experience and it’s a waste of money, costing you more in the long run. I also see business owners or staff within businesses doing their SEO on the side to ‘save a few bucks’. Same story, nothing much happens, it takes people away from what they’re good at – running their business – and it’s a costly exercise.
I’ll also be completely transparent with you and will communicate openly and honestly. SEO is confusing, even for me sometimes but I’ll try and convey exactly what’s going on so you’re well informed.
What reporting do you do?
I’ll send you a monthly ranking report of your keywords, traffic from search engines and number of leads. It’s an easy to read document that clearly shows how you’re progressing.
Why Choose an SEO consultant over an Agency?
- One person to deal with
- 15 years of SEO experience vs junior account managers
- My experience of being ‘in the trenches’ for 15 years enables me to get things done fast. I know what to do first so your effective spend is multiplied, and ROI is increased.
- I care more. My business is built on the success of my clients. If I don’t get results, my business suffers.
I’m worried I’ll waste money
SEO if done correctly and given enough effort can be life-changing for a business. I’ve worked with many businesses that have transformed thanks to large improvements in their organic lead generation. But on the other hand, SEO can be a waste if you cut corners. Choose a cheap provider or an agency that just doesn’t have the experience and you won’t get anywhere. You’ll waste a lot of time and money and it may even penalise your website in the search results.
What website platforms do you work with?
I work with WordPress, Shopify, Squarespace, Square, Wix, Magento, Big Commerce, Hubspot, Joomla, Duda, Drupal and many more.
Why does a website have poor Google rankings?
There are 3 main reasons you don’t have any rankings in Google:
- Your site is new.
- The content on your site is not as good as your competitors.
- Google doesn’t trust your site.
- Google thinks the websites above you are a better search result for the user.
Based on the above, I can work out where you need to improve and provide the solution that will bring your site above your competitors.
How much does SEO cost?
It depends. Every business and website is different. Some need a complete overhaul, others just need fine-tuning. I don’t believe in cookie-cutter packages because you’ll either end up overpaying or not getting enough work done. I’ll give you a clear price once I know what’s needed for your site. Think of SEO as an investment – the spend should always come back many times over in leads and sales.
What’s included in your SEO services?
SEO isn’t one single thing, it’s a mix of strategies, and covering hundreds of search engine and AI ranking factors. I cover all the important areas:
- Technical audits – Making sure Google can properly crawl, index, and understand your site. I’ll fix issues like broken links, slow site speed, mobile usability, and site structure.
- Keyword research & competitor analysis – Finding out what your customers are searching for, what’s driving traffic for your competitors, and where the biggest opportunities lie.
- On-page optimisation – Optimising page titles, headings, meta descriptions, internal linking, and content structure so your site is clear to both users and Google.
- Content guidance or creation – Helping you create content that actually ranks. This could mean blog posts, service pages, FAQs, or product descriptions that answer what people are searching for.
- Backlink building – Building links from trusted, relevant websites to improve your authority. No spam, no shortcuts. Only strategies that help long term.
- Local SEO – Optimising your Google Business Profile, local citations, and location-based pages so you show up in maps and “near me” searches.
- Clear monthly reporting – Simple, transparent reports showing rankings, traffic, and leads so you can clearly see progress.
- Schema & structured data – Adding the right code behind the scenes to help Google better understand your site and show rich results (stars, FAQs, product details, etc.).
- Penalty checks & recovery – If your site has dropped from a Google penalty (manual or algorithmic), I can find the cause and fix it.
- Ongoing monitoring and maintenance – Keeping an eye on algorithm updates, competitors, and your site’s performance so issues are picked up early and opportunities aren’t missed.
What’s the difference between SEO and Google Ads?
Google Ads can get you to the top of search results instantly, but only while you’re paying. SEO is about building a foundation so your website appears in the top results naturally, without having to pay for every click. Ads stop the moment you switch them off. SEO keeps delivering long after the work is done. Both can work well together, but SEO is what drives long-term growth.
How do you measure success with SEO?
Rankings are part of the picture, but they don’t pay the bills. What matters is the number of leads, enquiries, and sales that come from organic traffic. I track and report on keyword positions, traffic growth, and conversions, so you can see how SEO is making a real difference to your business.
Will SEO work for my industry?
If people are searching online for your services or products, SEO will work. The strategy is different depending on the business. For example, a local plumber needs to dominate local search and Google Maps, while an e-commerce site needs optimised product pages, and be found more broadly. I’ll tailor the approach to fit your industry and your goals.
Can I do SEO myself?
You can learn and apply some SEO basics yourself but I often see people going in circles or not focusing on the right things. And you need to be getting good feedback from your tracking tools to make good decisions. Good SEO is can be complex, changes constantly due to Google algorithm updates and AI changes, and requires years of experience to know what to prioritise. You could spend years learning, or you can let someone who’s been doing it for 15 years handle it while you focus on running your business.
What makes you different from other SEO consultants?
I’ve specialised in SEO since 2010 — that’s all I do. No upselling you websites, ads, or social media packages. Just SEO. I’ve seen every mistake, I know what works and what doesn’t, and I’ll tell you the truth (even if it’s not what you expected to hear). Agencies often hand you off to a junior. With me, you deal directly with the person who’s doing the work.
What happens if I stop doing SEO?
SEO isn’t a one-off job. If you pause, you won’t lose everything overnight, but over time competitors who keep investing will overtake you. Google rewards fresh, active sites. My clients who stay with SEO long term are the ones who dominate their industries.
How do you stay up to date with Google changes?
Google changes its algorithm constantly — sometimes hundreds of times a year. I stay across updates through testing, data, and industry research. Because I’ve been doing this for so long, I know the difference between a genuine shift that needs action and noise that you can safely ignore.
What’s local SEO and do I need it?
Local SEO is about getting your business found in “near me” searches and on Google Maps. If you rely on customers from your local area (like trades, restaurants, health services), local SEO is critical. I optimise your Google Business Profile, local citations, and website so you show up when people nearby are looking for your services.
Do you redesign websites or just do SEO?
I don’t design websites – I focus 100% on SEO. That said, I work closely with web designers and developers, and I’ll tell you if your site needs changes to perform better. If a redesign is required, I’ll guide the process to make sure it’s SEO-friendly from the start.
Do you do AI SEO? (also known as AEO or GEO)?
Yes. I optimise websites not just for traditional Google rankings, but also for AI-driven results like Google’s AI Overviews, ChatGPT, Gemini and Perplexity among others. Whilst now in September 2025, we are still in the infancy of these systems and how to optimise for them, but at this stage it involves structuring content so it can be pulled into AI-generated answers, using schema microdata, having a strong brand presence, and making sure your site is seen as a trusted source.
What’s different about AI SEO compared to normal SEO?
The fundamentals are the same — great content, technical health, and authority — but AI SEO puts more emphasis on being “the best answer.” That means tighter content, better structure, and anticipating the way people ask questions in natural language. It’s SEO adapted for the future of search.
Is AI SEO worth it for small businesses?
Definitely. AI is changing how people see search results, and smaller businesses that adapt early will stand out while competitors lag behind. Whether you’re local or nationwide, I’ll make sure your content is optimised for both traditional rankings and AI-generated answers.