Over the past 6–12 months, there’s been a lot of talk about AI, zero-click searches, and SEO “changing”. Some of it’s valid. A lot of it’s noise. But when you actually step back and look at what’s happening across different sites, a few clear patterns are starting to emerge. And most of them don’t line […]
SEO
Google Only Sees 4% of the Internet
Google Only Sees a Fraction of the Internet—Why Quality Content Matters When you search for information using Google, it feels like you have access to the entire internet. However, the reality is that Google only indexes a small portion of the web. This is because much of the internet consists of inaccessible areas like the […]