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Will Mullins SEO Consultant Brisbane

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Content Marketing

The SEO Value of Real Experience in an AI Content World

May 25, 2026 by Will Mullins

AI has made content easier to produce than ever. That’s both a good thing and a problem. On one hand, it means businesses can create more content, answer more questions, and move faster. On the other hand, the internet is now being flooded with generic articles that all sound the same. A lot of this […]

Filed Under: AI, Content Marketing, EEAT

Content Marketing Strategy: A Practical Guide for Long-Term SEO Growth (2026)

November 27, 2024 by Will Mullins

content marketing on the beach

Content marketing has changed significantly over the past decade, but its role in SEO has only become more important. While search engines have evolved – introducing AI-generated summaries, richer results, and stricter quality standards – the underlying principle remains the same: websites that consistently publish helpful, relevant, and experience-driven content perform better over time. Content […]

Filed Under: Content Marketing Tagged With: content marketing

Google Only Sees 4% of the Internet

April 3, 2022 by Will Mullins Leave a Comment

iceberg

Google Only Sees a Fraction of the Internet—Why Quality Content Matters When you search for information using Google, it feels like you have access to the entire internet. However, the reality is that Google only indexes a small portion of the web. This is because much of the internet consists of inaccessible areas like the […]

Filed Under: Content Marketing, SEO, Technical SEO

20% of Your Website Drives 80% of the Sales

July 6, 2015 by Will Mullins

What Are Your Most Visited Pages? Today we are going to talk about what the most visited webpages on your website. This is different for different industries but if you have a local service business, your most visited are your home page, your about page, your FAQ page and your contact page. For e-commerce sites, […]

Filed Under: Content Marketing, Conversion Optimisation Tagged With: conversions optimisation

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